The Reluctant Seller
The numbers are clear. The decision isn't.
That's not a business problem.
Why successful founders hesitate when it's time to sell, and what to do about it.
The business is ready. The advisors agree. And the founder still can't sign. This isn't a valuation problem or a deal-structure problem; it's a threshold problem.
Tina Greenbaum brings 45 years of clinical and advisory experience to the one question the transaction team can't answer: what's actually keeping a financially ready founder from moving?
For years, the neighborhood called my father "Mr. Bell." That wasn't his name. It was the name of his furniture store, Bell Credit. He extended credit to families no one else would, and he was godfather to half the kids on the block.
When the neighborhood became unsafe, my mother begged him to close. He finally did. Then he walked around our house in tears for six months.
The numbers had said it was time. Nobody asked what it would cost him to stop being Mr. Bell.
I've spent 45 years learning what my father couldn't put into words: the body registers the loss long before the mind admits it. That's why founders who are ready on paper still can't sign, and why logic alone won't move them.
Tailored for your room
By the numbers
Stages include
- Vistage
- ProVisors
- Private Directors Association National Conference (PRISM)
- TEDx
Background
- Author, The Quiet Signal (forthcoming; originally published as Mastery Under Pressure)
- Private Directors Association, San Francisco: Board Composition Committee; past Program Chair
- Member, International Business Advisors (IBA)
- GRI Certified (Growth Resources Institute)
What audiences say
"How much people unpacked about themselves in 90 minutes was something I have never seen… that was the most impactful session I sat in."
Lisa L. LevyLcubedConsulting.com"Tina possesses the required skills and experience to help senior leaders think clearly under pressure, which leads to better outcomes during a crisis."
Michael GiffordNational Chairman, Association of Continuity Professionals"She blew us away with her presentation… If you're looking for a speaker who can both educate and inspire, Tina Greenbaum is the perfect choice."
Ishwori ShresthaVP of Communications, IIBA Birmingham Chapter